Brand Positioning Strategies for Competive Advantage 2 Ed (Record no. 269090)
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000 -LEADER | |
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fixed length control field | 00502nam a2200205Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140917b2008 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 SEN |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Sengupta Subroto |
245 ## - TITLE STATEMENT | |
Title | Brand Positioning Strategies for Competive Advantage 2 Ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Delhi : |
Name of publisher, distributor, etc. | Tata McGraw-Hill Publishing Company, |
Date of publication, distribution, etc. | 2008 |
250 ## - EDITION STATEMENT | |
Edition statement | |
300 ## - PHYSICAL DESCRIPTION | |
Extent | |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand-Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Gulbarga University | Gulbarga University | 22/06/2009 | 658.827 SEN | 126716 | 21/07/2014 | 21/07/2014 | General Books |