TY  - BOOK
AU  -  Sengupta Subroto
AU  - 
TI  -  Brand Positioning Strategies for Competive Advantage 2 Ed
U1  -  658.827 SEN 
PY  - 2008///
CY  -  New Delhi
PB  -  Tata McGraw-Hill Publishing Company
KW  -  Management
KW  - Brand-Management
ER  -