TY  - BOOK
AU  - Keller, Kevin. Lane 
TI  - Strategic Brand Management Building, Measuring, and Managing Brand Equity 
SN  - 978-93-328-4220-4
U1  - 658.827 
PY  - 2015///
CY  - South Asia
PB  - Pearson Education, 
KW  - Geographic Locations;
ER  -