TY  - BOOK
AU  - Ronald R Gist 
AU  - Gist, Ronald R 
TI  - Cases In Marketing Management 
SN  - 0030910765
U1  - 658.802 
PY  - 1972///
CY  - Newyork
PB  - Holt Rinehart & Winston
KW  -  
KW  -  Marketing Management 
KW  - Management 
ER  -