000 00310nam a2200109Ia 4500
008 140917b1996 xxu||||| |||| 00| 0 eng d
082 _aQUE
100 _aQuelch, John. A.
245 _aCases In Marketing Management and Strategy
260 _aNew Delhi :
_bPrentice hall,
_c1996
650 _aCases and strategy
999 _c168115
_d168115