Strategic Brand Management Building, Measuring, and Managing Brand Equity

Keller, Kevin. Lane

Strategic Brand Management Building, Measuring, and Managing Brand Equity - 4th - South Asia: Pearson Education, 2015 - 586p;

978-93-328-4220-4


Geographic Locations;

658.827 / KEL
Central Library - Gulbarga University, Gulbarga
Jnana Ganga, Gulbarga, Karnataka 585106 | Phone: 084722 63260
E-mail:
sureshjange@gug.ac.in | Website: University Library